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1999 - Media Awards - Television Single Segment - Scott Thompson


Scott Thompson is an environmental enthusiast who regularly covers subjects near and dear to the hearts of Keep Oklahoma Beautiful members and indeed everyone and anyone who loves this beautiful state. In this winning entry, Thompson and his photographer Grant Gerondale traveled to the Sierra Madre mountains near Mexico City to document the amazing spectacle of the monarch butterfly migration.

The resulting television segments titled "Wings of Gold" was not only a beautiful piece but was of truly great interest here at home since eastern Oklahoma is a part of the butterfly's habitat. Habitat loss threatens to destroy the beautiful monarch and the segment showed the perilous journey.

Most television reporters would have stopped there and that would have been a super job, but Scott took the project even one step further. He published a butterfly guide which included suggestions of butterfly-friendly plants and where and how to plant them in the home landscape. It included a contact and resources guide as well. Within four days of making the offer on the air, more than 3800 guides had been mailed. That's viewership, that's environmental education and THAT SPELLS GREAT NEWS FOR OKLAHOMA'S ENVIRONMENT!