Moore Beautiful first met on April 2, 1999. That day, they decided on a long-term plan for implementing and funding the beautification of the City of Moore. Thirty-one days later, when an F-5 tornado devastated much of the city, the committee was forced to change their focus, offering help to those whose homes were destroyed or heavily damaged in the storm. They offered “Welcome Home” trees to those who rebuilt their homes in the damaged areas. They placed signs and landscaping at the entrances to neighborhoods that had been in the path of the tornado. The beautification became a clear promise of restoration to the residents who were struggling to clean up and rebuild.

Since last year’s tragic storm, Moore Beautiful has been successful in creating a cooperative spirit among the various community entities, allowing everyone to accomplish MOORE for the city. ...MOORE GOOD NEWS FOR OKLAHOMA’S ENVIRONMENT!