One of the greatest natural treasures of our state
is the Illinois River and its basin waterways which attract about
100,000 visitors – and their litter – each season. For years, the
Oklahoma Scenic Rivers Commission has recruited and coordinated area
agencies, environmentally-minded groups and hundreds of volunteers for
a massive cleanup effort to help make this treasure sparkle.
Using creative prize incentives, imaginative promotional
materials and effective media communications, the OSRC not only
attracts hundreds of river cleanup volunteers, but also prepares them
and later follows up with them. The river-cleaning events are a
sparkling clear example of solid teamwork that reinforces a sense of
personal responsibility for the environment.
The judges called this “a classic solution to an ever-present
problem” and urged the OSRC to “keep up the good work!” For annually
removing tons of litter, we call the OKLAHOMA SCENIC RIVERS COMMISSION ANNUAL ILLINOIS RIVER CLEANUP GOOD NEWS FOR OKLAHOMA’S WATERWAYS!
by Sonny Wilkinson filed under