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2002 - Nonprofit Organization Awards - Education & Promotion - The McClean Team in Idabel

Idabel DJs have fun with the anti-litter public service announcements
When the McClean Team folks down in McCurtain County say “Let’s talk trash,” they mean it, uh, LITTER-ally. Even the name it uses – McClean – brings a smile when you discover the letters represent the words “McCurtain County Litter Education Awareness Network.”

The McClean Team’s broad coalition of organizations developed a series of ten 30-second anti-litter public service announcements that have aired since May on every radio station in the county. The ads are simple, but quite effective because they use well-known local people who seldom are heard on the radio.

From left, Bill Grice, Ted Woodruff and Juanita Stockton accept the KOB Award of Excellence from Michael Patton, Board President on Novermber 8, 2002
The sheriff’s office now has hired a deputy to enforce the anti-litter laws and stations beyond the county are prepared to take the campaign to a regional level. For its use of limited funds, dedication and big ideas to get an important message across, THE McCLEAN TEAM IN IDABEL IS GOOD NEWS FOR OKLAHOMA’S FIGHT AGAINST LITTER!