In Tulsa, The Metropolitan Environmental Trust - The Met - is helping consumers learn their "P's" and "R's". We're already familiar with the "R's" - Reduce, Reuse and Recycle - and now, through innovative programs, we're learning the "P's" - Prevent and Pre-cycle.

Shoppers at the Wild Oats Market in Tulsa now have more than 20 different informational "shelf talker" cards guiding them on environmentally sound products and packaging. The Met also placed a brochure rack in the store with five helpful subjects, the Met staff has conducted insightful shopping tours, and it presents helpful booths at festivals and other large events.

The program has been hailed as "terrific community outreach" by our judges who add that it definitely should be modeled everywhere. For going a vital letter beyond the "P's" and "Q's", The Met is good news for shoppers in Oklahoma.