A great program concept mixed with exciting
incentives was the recipe for success of the "Driving Towards Clean
Air" program staged by INCOG ["IN-cog"], the Indian Nations Council of
Governments in Tulsa. With the aim of changing driving behaviors to
improve air quality, INCOG targeted teens in Driver's Ed knowing they
would, in turn, influence peers, parents and faculty.
Two six-week carpool competitions among area high schools were
combined with classes about air pollution and what could be done to
improve air quality. Two winning schools each were awarded a new Toyota
Prius Electric Hybrid Vehicle and 20 rebates of $2,000 towards the
purchase of an EPA-designated "green vehicle."
of our judges said, "I loved this innovative project that tugs at a
teenager's driving habits." INCOG's "Driving Towards Clean Air" is
steering young adults into making informed decisions about
transportation choices and that is good news for Oklahoma.
Posted on 05/01/2004
by Sonny Wilkinson filed under