BRANDING

     Branding is a technique to establish consistency with a reoccurring event, program, or activity. It reinforces the general public's awareness of the event. A brand becomes a community or organizational identifier. In a “noisy” marketing world, branding is very important and can provide distinction. Remember the brand is only as good as the event, program or activity. A poorly organized event can create a negative connotation to a brand. Great events equal great brands.

A brand signifies:

• Strategic Awareness -The community develops an awareness of event
• Quality- The community develops a “feeling” towards the event
• Distinction- Once your event develops a brand, the new goal is to reinforce it throughout the community and encourage others to repeatedly select it.

Development of a branding includes:

• Consistent use of visual elements such as logos or colors
• Development of a tagline
• Focused commitment to use the brand over the long term
• Link to a business strategy

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